Read All Marketers are Liars (with a New Preface): The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All by Seth Godin Free Online


Ebook All Marketers are Liars (with a New Preface): The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All by Seth Godin read! Book Title: All Marketers are Liars (with a New Preface): The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
The author of the book: Seth Godin
ISBN: No data
ISBN 13: No data
Language: English
Format files: PDF
Loaded: 1368 times
Reader ratings: 6.2
The size of the: 986 KB
City - Country: No data
Edition: Portfolio
Date of issue: November 12th 2009

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This book was incredibly unimpressive. It would be a fantastic 10 page essay but is clearly stretched out so as to barely fit into a miniature book. It's a quick read but it should be quicker. Seth regurgitates the same few points every few pages. I'd recommend reading the first 10 - 20 pages and putting it down. It feels like a knock-off of more substantial reads like Crossing the Chasm.

Seth also has a habit of immediately contradicting himself - "it's not the product, it's the story" followed by "it's not just the story, it's the product" - excuse me?

Also filled with a shitload of very shallow opinions like that "people buy SUVs to feel powerful" and a lot of overdramatic anecdotes. The last half of the book was exhausting to finish.


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Read information about the author

Ebook All Marketers are Liars (with a New Preface): The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All read Online! Seth Godin is a bestselling author, entrepreneur and agent of change.

Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.

Seth was founder and CEO of Yoyodyne, the industry's leading interactive direct marketing company, which Yahoo! acquired in late 1998.

He holds an MBA from Stanford, and was called "the Ultimate Entrepreneur for the Information Age" by Business Week.


Reviews of the All Marketers are Liars (with a New Preface): The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All


BOBBY

There are significant drawbacks

TEDDY

My life was divided into two halves: before and after reading the book!

VICTORIA

This book changed my life!

JAYDEN

This story is going to be remembered for a long time.




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ERUB: all-marketers-are-liars-with-a-new-preface-the-underground-classic-that-explains-how-marketing-really-works-and-why-authenticity-is-the-best-marketing-of-all.epub All Marketers are Liars (with a New Preface): The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All ERUB
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